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This session will support you to develop a strong business plan, look at different business models, give an overview of funding and finances and take you through what’s needed to register your business.
We’ll run attendees through the skills needed to understand how your idea will work as a profitable business, including what considerations and decisions need to be made to develop your tech idea, promote your business and grow your potential.
This week, we’ll tackle how to promote your product smartly and discuss how to market yourself and your business effectively. Topics will include tone of voice, effective websites, conversion and analytics.
Starting a business isn’t easy so we’ll coach you through avoiding burnout, managing your time effectively, and building confidence in yourself and your business.
This week, we’ll go through your business to get it registered, and cover any lingering questions you may have. This could be determined by the group, or taken forward in 121s with the session leaders.
The Incubator will be delivered in person at Sunderland Software City in Sunderland City Centre. If you have accessibility concerns, please pop the details in the application form, or get in touch with Community Hub Manager Katie Mitchell (katie.mitchell@sunderlandsoftwarecity.com) who can chat through the format of delivery to ensure you’re able to participate fully.
We’re very aware that developing a business isn’t a linear process – everyone will have a different starting point and will have different learning curves. The Tech Startup Sunderland Incubator incorporates a person-centred approach with time dedicated to structured learning, facilitated co-working, and office hours for 121 support. The programme is designed to develop your skills set, mind set and take you to the next step.
Our application form can be found hereIf you have questions about the programme in advance of the programme though, please get in touch with the programme lead, Mark Gardner.
Tuesday mornings, we’ll be running structured learning sessions. These will be delivered in person and attendance is required in order to gain the full support provided by the programme. Tuesday afternoons will be dedicated to facilitated co-working, developing your idea further and working through any of the assigned learning that came out of the morning session. Thursdays will be available for office hours, or 121 support with programme leader Mark Gardner, or Community Hub Manager Katie Mitchell.
On completion of the incubator programme, you’ll have developed the skills needed to run your business, have registered with our programme for ongoing support, and will be a part of a peer network of founders. In addition to this, each week will come with it’s own set of resources to support you in your start-up journey.
After completion of the incubator, we’ll continue to offer 121 support through the Tech Startup Sunderland programme. Unlike other business support programmes, we aren’t confined to a certain number of hours of support. Once your business is registered in the final week of the incubator (and we’ve had some celebratory cake, of course), we’ll support you to make sure your business develops and heads in the direction you’d like it.
Still not sure if this is the right programme for you? Unclear if this is the right support to take you from A to B? If you’d like to have a chat about the incubator further, please don’t hesitate to get in touch with us. You can book an informal chat with Mark, the programme lead, here , or alternately email Mark, our programme lead at mark.gardner@sunderlandsoftwarecity.com.
